Plain-English guide

When people ask AI about your industry, do they hear about you?

More and more buyers ask ChatGPT, Gemini, Perplexity, and Claude before they ever visit a website. GEO (Generative Engine Optimization) is how we make sure those answers mention, recommend, and link to you — instead of your competitors.

What is GEO, in one minute

Think of it as SEO for the AI era.

For 20 years, companies invested in SEO so Google would rank them. Today, AI assistants answer questions directly — and most of them never click a link. GEO is the work of making your business clearly understood, fairly represented, and consistently cited by those AI systems.

  • Show up by name when buyers ask AI about your category, product, or niche.

  • Get cited as a source, with a link back to your site — not as background noise.

  • Stop quietly losing traffic and trust to whichever competitor the AI mentions first.

Read: What GEO changes about AI search visibility

Why this matters now

AI answers now sit on top of search and they change what people click.

Most teams don't realize how much of their pipeline already starts inside an AI assistant. The companies that win the next decade are the ones who treat AI visibility the way they treated Google rankings ten years ago: as a serious, measurable part of marketing.

60%

of U.S. adults say they read AI summaries at the top of search-engine results.

1 answer

is often all a person sees from an AI assistant.

Right now

is the moment to build that visibility, before the playbook is mainstream.

The 60% figure is from a Pew Research Center survey published June 17, 2026.

What good GEO looks like

Real outcomes, not buzzwords.

More qualified leads

Buyers who arrive already knowing what you do, because the AI told them you were the right fit.

Trusted citations

Your brand appearing as a source — with a working link — across the major AI assistants.

Defendable visibility

A measurable position in AI answers that competitors can't easily dislodge later.

We measure what AI says about you

We track how your brand shows up across ChatGPT, Gemini, Claude, and Perplexity, and tell you exactly where you're winning, losing, or invisible.

Not sure if you need this yet?

Tell us what you sell and who buys from you. In one short conversation, we'll show you what AI says about your category today — and whether GEO is worth your time.

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